Scott Guthrie
North America
$500,000 - $3,000,000
Taste Tomorrow Ventures (TTV) is a $30M early-stage fund, launched in May 2025, that invests in better-for-you consumer packaged goods. The split is roughly 60% beverage and 40% food and snacks, and they’re actively adding more snack and food exposure. Their thesis is that the North American beverage and snack market is shifting toward health and wellness, new consumption occasions, and GLP-1-driven eating habits. They also note that insurgent brands are capturing an outsized share of CPG growth. They write initial checks of $500K to $1.5M at Series A or bridge-to-A, hold reserves for follow-ons, and take a minority strategic position with pro-rata and information rights. They look for brands with $3M to $6M+ in annual revenue, a line of sight to cash-flow positive after investment, strong velocity on shelf rather than just store count, and coachable founders. Their edge is the L.A. Libations operating platform, which supports brands from incubation through distribution, retail sales, merchandising, and marketing. Their strategic LPs include Molson Coors, Sprouts, Ball Corporation, Altria, and Kerry. They have nine portfolio investments so far, including Just Ice Tea, Juni, SkyPop, and Better Sour. The contact slide shows only images, so I couldn’t pull an email or website from it.
