PJ Marsh
United States; offices in Palo Alto, California and Lehi, Utah
$1,000,000 - $50,000,000
Core Fit
Product-first B2B software companies that are materially advancing the technology frontier. Sorenson invests exclusively in B2B software, with four official pillars: cybersecurity, enterprise applications, developer tools/computing infrastructure and artificial intelligence. PJ’s submitted interests also include fintech, future of work and healthtech when delivered as enterprise software.
Stage & Check
The event intake spans pre-seed through growth and indicates $1M through $5M+; no reliable upper limit was stated. Sorenson operates separate early-stage and growth strategies: early-stage generally covers pre-revenue through less than $5M ARR, while growth generally targets companies above $5M ARR.
Product/Traction
Sorenson wants to begin with a product demo. Early matches need a distinctive product, clear customer pain and evidence of PMF formation; growth matches need product leadership, enterprise retention, repeatable/predictable GTM and efficient expansion.
Founder/Team
Product-oriented, technically credible, collaborative founders who want detailed operational partnership.
Moat
Mission-critical workflow, strong switching costs, proprietary technical/data advantage, developer adoption, security depth or durable product leadership.
Value Add
Foundational customer introductions, channel partners, leadership hiring, business-model optimization, pipeline and conversion analytics, retention/upsell improvement and scaling playbooks.
Exclusions
Consumer-only platforms and complex hardware.
Best Intro
A product-led B2B software founder with a compelling demo, clear enterprise customer value and stage-appropriate evidence—routed to the correct early or growth vehicle.
